We all know which colors we love and which colors we like to avoid. But did you know that certain colors can influence your mood and make you change your decision? And if you did, do you know which colors and in what way? Let’s discover together.
The Color Purple
If you are a designer who is trying out their creativity in a web design project, you should seek color purple. It’s a stimulating color, being bright and energizing, yet having enough coolness to help keep you calm as you be creative. The lighter the color, the more calming the effects, and vice versa.
Blue or Green
Blue or green are the perfect examples of cool colors. They are associated with coolness and tranquility. When you look at the blue sky, for example, or a forest of greenery, you tend to feel at ease. It helps your eyes rest, too. When you’re in a room where you have to spend a lot of time in, blue colors work to keep you less antsy. It can help lower your blood pressure, too.
Orange and Yellow
These colors can help stimulate and make you hungry. There’s a reason why McDonald’s arches are yellow. When you see these colors, it can remind you that you of your hunger. A yellow or orange kitchen can make you hungry all the time, so beware. Any warm colors can invite you to feel this, so take note.
Red invites passion and energy, like a bull running at a red cape. When you see red, you feel charged up. A love hotel may use a lot of red to invoke passionate lovemaking, but it’s not the best place to sleep because of how cerebrally stimulating it can be. Remember this when painting your house. Your creative room may be a good place for a little red, but not the bedroom.
How People Use Color
A good marketer, and good businesspeople know that color can influence customer’s decisions when buying a product. When you’re trying to sell beds, using the color blue in your aesthetic can make potential customers feel like they could fall asleep on their mattresses. When you are selling art supplies, a splash of purple can influence customers as well. Business people selling family related products will use various colors to appeal to your kids.
Knowing the psychological effects of color can help you be more mindful of it. If you want to calm down, you want to look away from red colors, and instead look to blueish colors as well. If you want to be creative, look to purple colors. And if you have to look at a color that gives the opposite of your desired effect, you can be aware and not let it impact you as much. For example, if you need to sleep, and are surrounded by red, you can look towards other ways of calming you down.
Color is amazing with how much it can affect you. By realizing its effects, you can make adjustments in your environment and be able to handle life’s colors more gracefully than ever.